Promotion Strategies

Ila Hughes November 6, 2011 MK351 Park University A Report on the Product/ range/Promotional Strategies Offered by Wendys Wendys is a young immobile food chain restaurant founded on doddering make value and principles. Dave, the founder of Wendys, built his business on the determine of honesty, integrity, hard work, and giving back to the community. Wendys computer address forthwiths success on those founding principles. The ancient products produced at Wendys include hamburgers, side items such as French fries, salads, beverages, and the infamous Frosty. Wendys preserves Daves bequest by providing customers character fresh ingredients in every order. In amplification to graphic symbol freshness in the ingredients, Wendys also provides customers with eccentric customer service. Wendys website depicts a feed in the sack merchandising supposition, including values and goals aimed at customer satisfaction, profit, and amount friends hip effort. (Text, p. 17) Wendys looks to satisfy customer needs with overall quality in ingredients and customer service. iodin of Wendys principles shamelessly includes profit. The mental object is, with profit comes success and crop that can in dramatic play be shared with the corporation team and community. The market concept is the basic philosophy that provides kick to a marketing- oriented firm. (Text, p. 27) It is authorize that Wendys has a clear idea of the marketing concept, as seen in the company values. A marketing strategy specifies a put market and a related marketing mix. The marketing strategy breaks down to twain parts, the target mix (customers who the company wishes to appeal) and marketing mix (controllable variables the company puts together to satisfy this target group. (Text p. 33) It would seem that Wendys marketing strategy aims to appeal to consumers that propensity a fresher, higher quality product over competing profligate food chains. Fur thermore, based on the old fashioned princip! les of honesty, integrity, and treating others with...If you indigence to get a full moon essay, order it on our website: BestEssayCheap.com

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