Designing and Managing Integrated Marketing Channels Essay

Designing and Managing Integrated Marketing Channels - Essay Example It will make sure that the relationship between different channels and the organization is strong and motivated. In addition, organizations need to keep a check on the channels in a timely manner. It will indicate any possible trouble within the relationship beforehand (Maddock & Fulton, 1996). The channels are affected by the trends that would be introduced over time. These trends may include the vertical marketing system (VMS), horizontal marketing system, and integrated marketing channel system (Kotler & Keller, 2012). As soon as the organization is aware of the channels with their selected intermediaries, it is suggested that it also create a sheet for distributing tasks and responsibility to each channel (Hunt, 2010). The undertaken grid or design to allocate the tasks to each channel would allow in understanding the channel that may be becoming problematic and act as a barrier for the smooth transitions of marketing. Thus, the aforementioned recommendation may be followed to get away with poor channel