Chipotle and Five Guys- Competitive strategy Essay

Chipotle and Five Guys- Competitive strategy - Essay Example On the other hand, Chipotle Mexican Grill is quickly growing as a consequence of the same reasons why the best burger chains thrive. It was at some point under McDonald’s ownership but spun off to develop and operate restaurants selling Mexican food that is fast and casual. Five Guys has been stated to conduct no advertising but delivers consistent great customer experiences that has enabled them to develop a word-of-mouth buzz that attracts more customers into their restaurants (Boone and Kurtz 453). Even though Five Guys began as a family-run burger restaurant, it now has more than one thousand franchises all over the US (Motz 65). From the time a customer enters a Five Guys, the intent of the restaurant is clear as it seeks to make the burger the customer will order the best they have ever had. All companies have chances of having a shared passion with their customers and Five Guys seek seeks for burger fanatics through giving free peanuts and sandwich toppings that result in half a million different choices of an ideal meal. Different from other restaurants that operate in the same industry, Five Guys’ kitchen can clearly be seen by its customers so that they can watch their burgers as they are made. Additionally, the stores do not have free zers so that all the burgers can be made from fresh beef. Additionally, has an excellent customer experience through their secret shoppers, which instead of concentrating on its deficiencies, the secret shopper entails amplifying success and ensuring that staff, have excellent exchanges with the customers (Hatten and Coulter 409). This is a result of a company-wide regulation on the creation of fanatic repeat customers, who can download desktop wallpapers or purchase and wear branded Five Guys’ merchandise from the company’s website. This support can be viewed on the bulletin boards in the stores as well as an active Facebook community that