The Relationship between Culture and Technology Research Paper

The Relationship between Culture and Technology - Research Paper Example The topic is based on the development and forms of old media which indicates the technological development in the old era. This will be compared with the temporary social network technologies such as the Facebook. This will be developed with the intention to observe the technological development along the time and the cultural change relied on the technological development. Furthermore, this paper will provide the understanding of cultural changes such as what individual’s daily life changes along with the technological development. This will examine the individual’s lifestyle in today’s world and what has changed and their relations with technologies. Thus, this current study will summarize the media development and the relationship between technological and cultural change. Overall, this present study is based on the relationship between old and new media technologies and their associated cultural practices. According to Mesch (2009), new media shapes many ways to communicate and interact with each other. It is identified that interactivity is considered as central to new media which include letters to the editor, radio and television talk shows, computer and technological programme and listener participation in such programs. In accordance of Pinchot, Paullet, and Rota (2010), it is identified that old media interactivity was less as radios, television and newspapers did not measure the preferences and opinions of people as communication was considered as conversation. Grossman (2008) argues that people were provided what the media idea and thought is right for them but in today’s world, the interactivity degree has enhanced that does not necessarily mean. This means that every media has few interactivity components or elements which mostly do as it is examined by computers which can converse back these days.